Well, you’ve finally written your eBook! Great, now what do you do with it? As an author who focuses on the web, rather than print, you have many options. Many freelance writers today use Amazon and Lulu to publish print books (PDF versions) or make their own DIY publication. So what approach should you take? It doesn’t matter, both are good options.
If you’re just starting out, you’re better off listing your eBook for sale on both Lulu.com and the Amazon Kindle Store. The main reason for this is that by placing your eBooks on multiple sites, you can target a larger audience and maximize your profits. But the questions still arise, which one should I use? Is it better to sell my books more on Amazon than with Lulu? Where can I earn more money? Don’t stop reading; the answer is only a few paragraphs away.
lulu books
It’s not hard at all to list your eBooks on Amazon or Lulu; the process is almost the same for both. The biggest difference is that Lulu.com requires you to create an account before you can log in, but don’t worry, it’s free. Once you’re done, you can start a new project. Choose between the two project options presented; want to select the eBook option. Next, you want to describe the ebook and provide a summary; This is what buyers see, so make sure it’s informative and engaging. Once you’ve done that, you’ll want to upload your formatted eBook and an eye-catching cover. The last thing you need to do is set a sale price and go over your listing to make sure you’re okay with everything.
Amazon Kindle KDP
To sell your eBook on Amazon, go to kdp.amazon.com. Follow the steps on the site to create your account, which is also free. Scroll to the bottom of the page and click the link titled “Self-publish with us.” Select ‘Amazon Kindle’ on the next page; this will take you to Amazon’s digital book platform. In order for people to be able to read your eBooks on any of the Kindle devices, you need to format your book to digital text, there are a number of tools available to accomplish this task. Once you upload a properly formatted file, it will automatically be converted to an eBook for download to an eReader. If there are no issues, all you have to do next is provide a description and set a price for your book.
Conclusion
Just because it’s so easy to list your book on Amazon’s Kindle KDP or Lulu books, you can choose the one you want first. My recommendation is Lulu for their print-on-demand books and Amazon for their e-books. Either way, the entire process shouldn’t take more than an hour to complete. In fact, spend a day and do one after another. You can load as many books as you like if time permits; this will allow you to have multiple books on the two different sites.
When it comes to marketing, you don’t have to worry. Amazon and Lulu brands are well known and their marketing dominates their respective industries. But you still need to spend time marketing your eBooks too. For example, you can do it with a catchy sales page, links to your eBook pages, message boards, and more. Promote on both Amazon and Lulu, but focus your efforts more on Lulu. Lulu allows you to keep a higher percentage of the profits compared to Amazon.
As said above; Kindle is one of the best eBook readers on the market. Although it is widely used, not everyone has a Kindle. Therefore, your marketplace will only target this section of buyers; This doesn’t mean you don’t need to promote your Amazon Kindle book, you do. But you also don’t want to leave your PDF eBook on Lulu.com without any sales. Since many people can download eBooks on their tablets and smartphones, you can earn more money by publishing your eBook on Lulu.
In a nutshell, if you want to sell an eBook, make sure you maximize your profit by employing different selling options. Lulu and Amazon are two examples, but there are other sites that allow you to do the same. Don’t rule out other means of marketing your eBooks. Creating a landing page and using social media are just as helpful, but Lulu and Amazon are two popular self-publishing programs of choice.