5 sales sheet design secrets for desktop publishers
Introduction Just as you would make your book cover as attractive as possible, your sales sheet should leave readers with a favorable first impression of…
The power of hypnosis seduction
In Edward Norton's latest film "The Illusionist," he briefly hypnotizes Jessica Biel. Then she shoots him this look, full of desire. This was one of…
Are “suitcase nuclear weapons” floating for terrorists to buy?
George Tenet, the man who served as director of the Central Intelligence Agency on the day of the 9/11 terrorist attack - indeed, a man…
Is it problem-oriented or solution-oriented?
So, this is where we go with this. I have found that people who understand the difference between being a problem solver and simply being…
Marketing strategy and marketing planning
Marketing has evolved over the years from an environment focused on product and sales to one more concerned with customers for life; Customer focus is…
Brief introduction to SEO and its best practices
What is SEOSearch Engine Optimization (SEO) is an Internet marketing strategy that increases the traffic generated on the websites by increasing the visibility of the…
Resume Formats: The Hidden Pitfalls
Deciding on a resume format is the first important decision to make when creating your resume. The overall look of your resume depends on the…
5 reasons to change your marketing strategy
All business owners are comfortable doing the things we need to do and sometimes we don't stop to think "what can I do better" or…
The importance of knowing and following all YouTube rules
As noted above, if you are preparing to submit videos to YouTube and share them with other web users, you are more likely to discover…
Strategy: probably the most used and misunderstood word in business
How many times have you heard someone talk about successful business strategies or 'taking a strategic approach'? What do you think they really mean by…