YouTube has made video publishing a great way to earn money and also promote your business or service globally. It has gained significant popularity as high-quality video recording has become less expensive. All you need these days is a decent standalone camera or a good smartphone and you can create some images to compete with big budget videos. It’s all about creativity and a good angle to forge a response from your potential viewers.Startup
Before you start imagining yourself as the next Danny Boyle, you better research what kind of video you want. Are you looking to earn direct money or are you looking to use your video to promote engagement? Sometimes it is common to be doing this for both reasons. What and why you film and post on YouTube determines the type of content you upload. In view of the direct or indirect income from your video, it is clear that the measure of success is the number of views and times your video is shared. So what goes viral? We can never really predict what will happen, but based on past trends we can make some educated guesses. Even if your video doesn’t become a worldwide hit, you can still cash in on your camcorder income and a little extra cash for your troubles.
Delivery
Depending on the goal of the video, you can generate interest by presenting facts in an authoritative way to keep the viewer informed or curious, and adding external clips that relate to your topic when appropriate. If you go for the light-hearted casual approach, keeping your video entertaining and fun while still engaging with your area of business is key to your success. Use informative or ‘how to’ tutorials presented with a tongue-in-cheek attitude to increase your viewing figures. Humor is always a good angle. There are many free video editing tools that would create nice graphics for your clip, text sliders, and built-in audio that is easier to create and add than you might think. A video review works well for direct sales or promotion if it is well organized. Short, sharp and fast is the way to go. Remember, online viewers have a very short attention span. You have the first 8 seconds to keep the spectator in your space. Start off with a bang and keep it interesting by removing any irrelevant parts.
Sell! Sell! Sell!
If you sell a product or service, it is worth getting customer testimonials that can be embedded on your website. It goes way beyond text testimonials, as anyone can make a fictitious one in seconds. This will not only improve your YouTube rendering, but it will also be useful material that can be edited at your other company – a video ad!
If you’re introducing a new product or service, you can shoot an accompanying instructional video, giving both your business and your new device a boost. Editors and authors do it all the time. Provide useful information on the topic your product relates to. Tell your viewers things they don’t know and then introduce your product without too much difficulty to sell.
The dollar shaving club clip is still trending as the benchmark for all YouTube commerce-focused videos. A total cost of $ 3,000 and some unemployed staff members helped Michael Dubin garner more than 5 million views and a massive $ 1.00 sales volume on razor bars. It is an example of what imagination can do to make your message go viral. It got a huge fan base, but also getting a 3% conversion from global sales is nothing short of great. Check out the success of Dollar Shave Club.
As a good starting point, make a fun video commercial that shows your company culture or typical customer scenario. Displaying images of your busy work environment, fulfilling orders, or demonstrating the benefits of your business would take entertainment or impact to transform a viewer into a 10 or 20. A good video is only great for a single viewer to respond or engage. But to go viral it has to be funny, controversial, or highly informative. A video that your viewers share on social media is what you want. That is the true meaning of a viral attack spread by those who are exposed to it. We advise that controversial traffic be left to professional marketers or those who are just looking for a crowd of viewers and nothing else. It can produce risky results.
For those new to YouTube posting, it’s probably best to be yourself. Make sure to present your unique selling point. As tempting as it is to hire a glamorous blonde as your spokesperson, this tactic generally manages to put people off, so put some real people in front of the camera and let your clients see that they can trust you. Successful videos that have worked like a dream for creators are typically makeup artists, business trainers, quirky retailers, and web entertainment companies. Music has also enjoyed commercial exposure on YouTube, and we’re not talking about a great artist or record label. Dub FX was a dub artist practicing his trade for a few pounds in Camden and other similar European streets. Footage of her performance on YouTube reached a huge number of views, and now let’s say she was baptized at Glastonbury.
Click and buy
New media technology is not sitting idle, especially when it comes to finding ways to create direct sales as you interact with the media. Some started the idea with product placement while watching a clip on YouTube. You can now click on a highlighted item in the videos and purchase the item via the click link. The setup is much cheaper than when the technology was in beta a few years ago. You can have the program running on your £ 20 YouTube video for a monthly package. A good way to more or less set up a YouTube store is to have a drop down catalog with audio commentary and some interesting images to keep the viewer interested. Your content should grab the viewer’s attention and keep it there. If it’s fashion, talk about trends, tips, and styles, add a few celebrity photos, and then showcase your items. The same goes for services. You can have scrolling text that is clickable as you present your unique service. Order now, reserve your spot, and other calls-to-action phrases can bring you some direct income.
Ranking and AdSense
YouTube is a great vitamin for your Google health. Search engines and web ranking of your web presence can do wonders for surfers’ engagement and commerce. Once you’ve uploaded your video, be sure to enter a title, description, and tags. Once you’ve managed your keywords and set up sentences with supporting descriptions, you’re on your way to getting a little traffic boost courtesy of Google. Your video should have a few hundred views if you take advantage of strategic links and spread the word on your social network or from your website. Your video should start showing up on Google, mounted on the back of your key sentences. Website clicks enjoy a healthy percentage of video searches commonly connected to YouTube. Ranking the page with the help of your YouTube video is therefore worthy of great consideration. Research how AdSense works and the income from here can be realistic and consistent. YouTube makes payments to a Google AdSense account, and once you are fully enrolled in the program, you will also be able to activate Google ads next to or above your videos. This can generate additional income through pay-per-click and affiliate earnings, and all you have to do is keep your video content up-to-date and enjoy the earnings. Besides direct payment, there are other ways you can build your YouTube reputation to develop other sources of income. You may be selling some products on eBay or you need to get more visitors for your income generating blog; it makes sense to include a link to your site. You can interact with other companies in your industry and offer to endorse their products in your videos, for a commission of 5-10% on top of what YouTube pays you, or simply join an affiliate association. Do this without intermediaries, affiliated companies and your commission is yours alone.
The partner program
The Partner Program is where your videos really start to work for you. Once you become a member, you can expect to earn around $ 2.50- $ 5 (£ 1.56- £ 3.13) for every 1,000 views of your video, and while this doesn’t seem like much at the moment, if you manage to create the next viral sensation that attracts you. millions of views, you can expect to earn a lot of dotcom for your hard work. Consider making money selling scrolling text embedded in your video. A certain number of viewers is all the proof necessary to have a platform for a related business to be interested. Product placement and as part of the content is an effective means of promoting the business of a paid advertiser, large or small.
Fan Coin
Make your uploads unique and positively different and you are sure to create a dedicated following of fans. Video marketing is not a get-rich-quick scheme and, to some extent, it can be unpredictable; patience and careful planning should help. The videos can be a lot of fun making, and once they start to generate income for you, chances are they will continue to do so month after month. Feed your fans, present videos of others that have some kind of connection with yours. By the time you’ve built a library of 15 or more videos, you should be getting a good number of views per video. Once all of your videos reach a minimum of 1,000 views each, YouTube will contact you to ask if you want to apply to become a partner.
Posting videos on YouTube is a very public thing. So you need to be clear about the permission and terms to post a video. Play it safe and make sure you have permission where appropriate so that you don’t find that your good work isn’t wasted exercise. The situational images in which you give testimony with your video are exempt in some cases, so it is a good idea to know what the parameters are for this. Make sure your video doesn’t infringe on someone else’s copyright. Take a few minutes and read the YouTube guidelines. They are also there to protect their own good work from others; you would need to know when your copyright interests have also been infringed. See YouTube’s copyright advice and guidance. Earning money through YouTube has more options than we are used to. It is up to you to gather engaging material and manipulate revenue once audience numbers start to rise. It’s an open playground, let’s start filming.