When LinkedIn was still in its infancy, everyone saw it as a place where you could post your resume, connect with other professionals, and occasionally find a job. Nobody knows that these three qualities are the main reasons why LinkedIn is one of the fastest growing platforms on the Internet. Its growth has attracted the likes of internet marketers looking for the next best platform to use.

The question is, can we really use LinkedIn the same way we use Facebook, Twitter, and Pinterest? Will the same tactics work and should we expect the same results if ever?

The thing is, LinkedIn can bring you the following traffic, but not through the same methods like Facebook and Twitter. You have to realize that LinkedIn is a group of professionals who want to connect with people who are basically like them.

So how can you boost your LinkedIn marketing strategy if you ever decide to give it a try? Here is a list of best practices that you can put into practice if you wish.

#1: Check and reset your profile frequently

Like all dating sites (just had to say that), your profile is one of the best and most powerful tools the platform gives you. Make sure all the information on your profile is fresh, relevant, and interesting. You need to understand that people will read your profile if they choose to connect with you. You can do this every after a few months.

LinkedIn also gives you the option to share your profile update with all your connections. Also, don’t forget to use your most recent photo as your profile picture. This is where the dating site comparison ends. Don’t use a photo from 10 years ago. That will never work the way you want.

#2: Build a quality network

Unlike most social media platforms, LinkedIn is not about quantity but quality. LinkedIn actually improves your visibility with every connection you make, but only if it’s a “good” connection. So how do you get a “good” connection? Well, it should at least be a complete profile and at least one active account.

Apart from that, you can also make sure that there is a good reason why the two of you should connect. Are you from the same industry? Do you have similar interests? Do they read, comment or share your content? These are just some of the questions you should ask yourself before accepting an invitation.

#3 Be active

As mentioned in no. #2, you need to make sure your connections are active, which means you need to be active as well. Join a group. Share your interests. Post status updates frequently. Not only will this mark you as an active member, but it’s also a good way to establish your expertise in your field. Join different conversations and discussions in your group. Make sure you make your presence felt.