The Google Panda update has made its presence known, with some sites dropping dramatically in the rankings. And the launch is not over yet. The web is littered with reports from websites that once topped the charts but are now struggling to get traffic from their new positions on the lower scale. More specifically, its profits have also gone south.
The harsh truth is this: These changes are permanent and mark a major turning point in search engine algorithms. What you’re seeing now is Google’s new standard for rankings in its index, and you’d better learn it now if you want to stay.
What exactly do you need to know about Google’s new ranking formula? Let’s go over some important points that your SEO should take very seriously.
You need to work on original content even more now. There is nothing wrong with using articles from external sources (like this one, for example). But if that’s your main or only content, it’s a bigger problem than it used to be.
Google wants “uniqueness” now more than ever. That doesn’t mean you have to invent something absolutely, positively new and exciting. It means that your content must be in your own words.
For example, Google’s Panda update is being discussed on the internet. This article is not the only one in this regard. However, it is written by me and in my own words. This article is exclusively mine, even if the points are completely original. The old SEO days of copying and pasting content are over.
NEW SEO FACTOR: CONTENT QUALITY
The only thing is important, but that’s only half the battle. Google now looks for not only unique content, single purpose and quality content. How does Google measure quality?
They look for content in which visitors spend time, in which they delay because it offers them what they are looking for, whatever it is at the moment. What do you do when you come to a page that is confusing, sloppily written, or doesn’t have what they promised on their search list? You go. Fast.
Google is also looking for content that people talk about, tweet about, like, or even quote. Those are signals to the search engine that this is the type of content that should rank higher. It has value and therefore deserves to be delivered to search engines using Google.
Does your content pass these 2 tests? It’s time to take a good look at your website, especially if its ranking has recently dropped. This is the new era of SEO that goes beyond keywords and SEO By-The-Numbers. And it will not go away.