The exhibition stand is changing. In the past, exhibitors used heavy materials to set up an exhibition booth that was cumbersome to build and move. Today, the focus on the use of lightweight materials, and fabrics in particular, means that the exhibition stand is lightweight and less expensive.
Current trends in exhibition stand design around the world include increased use of various materials such as fabrics, an emphasis on lighting, the creation of a “box” design, the construction of organic shapes, and the use of color. flashy.
Fabric is the most used material in exhibition stands in current trends. Because the fabric is lightweight and can be molded into striking shapes, it’s the material of choice for the modern display rack. The fabric can be used as an accent or to build an entire cabin. The latest trend in fabrics is the use of translucent fabrics to display entire wall graphics. Fabric can define the space as part of the branding for the exhibit booth, while maintaining the feeling of open and airy space, so attendees don’t feel locked inside the exhibit.
Wood is the next most common material in use, with metal being the preferred finish for some industries, particularly the healthcare, kitchen, bath, and retail industries. The metal is difficult to damage and therefore cost-effective for use in long-term displays or display stands to be transported across the country for display in the various capital cities.
Ten years ago, many exhibitors simply used the lighting available within the exhibition center. Now, it’s virtually impossible to find a display booth that doesn’t include separate lighting to accent or highlight the products. Exhibition lighting has become an integral part of excellent stand design.
From halogens to gobos, wash lights to spotlights, you can use lights in your exhibit booth design to create a mood, highlight particular products, and create special effects that draw attention to your display. Use lights to differentiate your booth from the competition.
Exhibitor Magazine has annual design awards and at least 75 percent of this year’s winners have used a “box design.” Although the box can be rectangular, oval, round, or any shape you like, the box itself is a display that contains and delimits the space itself. Rather than using a traditional exhibit booth and simply building the exhibit into the remaining space of the booth walls, the box design allows an exhibit to use all of the booth space and define the space without the use of walls. of the booth. . If your brand uses an oval shape, create an oval-shaped exhibition booth within the allotted space, instead of using the traditional rectangular booth.
The use of new forms is a trend that stems from the use of computer generated designs in exhibition stands. Curves, tombstone shapes, waveforms, and other complex shapes are used to add interest and movement to display stands.
The graphics also use shapes as part of the design. Graphics are now focused on a single message and are becoming a big part of the exhibition stand. The latest global trend in graphics is to take advantage of new printing processes and turn your walls into a complete, attention-grabbing graphic. Designers use shapes, such as ovals, to show the difference between the chart and the wall.
Colors are definitely one of the ever-changing trends within the exhibition industry. One year aquamarine is all the rage and the next year magenta red is the accent color of choice. Using trendy colors can lead to additional expenses when you have to change the color scheme to meet the latest trend, or your booth will look out of date. The latest color trend is mixing conservative colors like black, gray and tan with vibrant color accents. However, some exhibitors have had success using aggressive colors for the entire stand, such as yellow, green or orange. Using color in lighting is also a popular trend.
The main trends in exhibition stand design are the use of fabrics, lights, shapes and colors to define the space in new and different ways that attract attention. If you want to have a modern exhibition stand, pay attention to the design of your exhibition stand shape and think outside of the traditional “booth” approach.