Bottongos.com

Committed for Better Business

There are a couple of routes you can take when you want to take some type of training course. You can always go the old fashioned way and rent a hotel conference room, hope people buy and travel to your event or now you can host that event online using what is called a webinar. I think you should seriously consider running a live webinar instead of a live webinar because there are fewer expenses, you can offer a lower cost to your clients, and it’s easier to make and use recordings of that event.

Running in a seminar can be quite stressful. You have to pay money for your own flight and hotel room, you have to rent a conference room, get a videographer, while you hope he buys enough people to at least cover your costs and time spent traveling and presenting. On the other hand, hosting a webinar is extremely low cost and hosting a single event is basically free. That means you’re already making a profit, when your first buyers arrive, taking the pressure off you.

You also get more buyers with this technique because you don’t have to charge $500, $1,000, or $2,000 to sell seats. You could host a webinar and sell tickets for $50 or even $100 for just one day or a weekend. This means it’s a lower cost and easier deal for people because they don’t have to pay for flights, hotel rooms, and spend all that time traveling. They pay for access to a normal computer and now connect to your streaming presentation.

Finally, it is easier to record a webinar than it is to record a teleseminar. And let me explain. When you run a webinar, you have to hire a videographer, worry about lighting, audio, and whether the videographer is good. On the other hand, when you record a webinar, you simply hit the record button and record your screen. This makes it much easier to ensure you have a decent recording to repackage to DVD, video for a membership site, or even sell all transcripts, if not all three. And that’s my argument for running an online, live, online webinar instead of a typical upline seminar. There’s less expense for you, less expense for your clients, and it’s easier for you to reuse and repurpose the recording.

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