Bottongos.com

Committed for Better Business

Do you already understand Twitter? If you don’t, you’re not alone. Understanding how 140 characters can be turned into a viable series of relationships that in turn leads to great sales is not easy for most people. Still, once you start to break down Twitter, you’ll find that it’s actually a very easy proposition, one that can be taken in a series of steps.

First, you need to understand why many people use Twitter. People often use Twitter to connect with those who they follow or share their set of interests. Twitter is a great way to follow a live feed of news and information on those topics. Interesting links and news that the follower might not have otherwise found are available at their fingertips. They also use Twitter to find a quick way to make connections, sometimes for deeper relationships and other times for professional advice.

Twitter begins with your short bio and web link. The web link should continue and point to your company’s main website. The short bio should tell people more about who you are and what you stand for. When people join you in a network marketing business, or any business for that matter, they are looking for leadership. They are looking for people to teach them and guide them towards success.

Next, you need to use the search feature and start following people who are interested in your niche. Many of these people will review your profile and follow you back. Some won’t, and that’s okay. Eventually, this web will spread as others interested in the same niche follow you because the people they are already following follow you. It forms a very exponential effect that can, if you do your job right, eventually build into a large following over time.

Placing regular content on the web should be a regular part of your business strategy. Videos, articles, blog posts, guest blog posts, Squidoo lenses, and hub pages all help you pre-sell your opportunity or product. The same goes for the material you place on your website. Every time you update this content, you should use a tweet to let your followers know. They are following you specifically because they want to receive these types of alerts. This ensures a steady flow of traffic to this content, to your website, and eventually to you. That traffic can be converted into sales and network members that will ultimately support your financial success and freedom.

Now, you can’t make it about you, about you, about you all the time. Nobody likes that. So be sure to follow relevant industry blogs and tweet your work from time to time. Pay attention to what your followers are tweeting and “retweeting”. Also participate in #followfriday. That’s when you choose people and recommend them to the rest of your followers as good people to follow. Each recommendation must be followed by the hashtag #followfriday.

Twitter is also interactive. Sometimes you’ll receive @mentions (that is, tweets that mention you by your username) and direct messages. You should always acknowledge the former and respond to the latter, even if the latter appear to be automated messages sent to you because you followed someone. When you do this, you will start to draw people into a conversation with you. Since people do business with those they know, like, and trust, this can lead to even higher conversions once these people take a look at the broader web offering.

Finally, don’t forget to let your followers see you in every business from time to time! While your followers won’t want to know about every sandwich you make, a tweet about you as a person every once in a while won’t hurt at all.

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