A business grows in size, as does its customer base. So for every business, CRM (Customer Relationship Management) has become an undeniable or primary concern in dealing with its growing number of customers. Many extensive CRM platforms evolved to market on behalf of Salesforce, MS Dynamics, Oracle, or Netsuite to help companies close more leads and gain a solid base of good customers. Yet Salesforce is the remarkable CRM platform that is redefining and reshaping customer relationship management with cloud computing and on-premises systems. Today, most companies turn to Salesforce for their CRM needs because of its breadth, cost-effectiveness, and specific customer retention models. Customer acquisition any day costs more than customer retention. That is why companies that want to keep their customers loyal, seek the help of Salesforce consultants to obtain a suitable CRM strategy to implement with Salesforce.

While Salesforce is clearly the software for the modern business age, serving the needs of businesses small and large, here’s a more glimpse of all the key benefits it offers.

Customizable from end to end

Salesforce simply doesn’t help companies meet advanced CRM needs by providing high-level processes for sales, customer service, and marketing. It also helps them take care of other modern aspects of CRM by working as PaaS (Platform as a Service). It allows companies to create custom applications according to their needs and easily integrate them with their native Salesforce CRM for more functionality.

Helps manage customer data holistically

With Salesforce, no company has to struggle or work with large silos of customer data. They can have all their customer data stored in one place and use it as needed to take advantage of all sales opportunities. It helps executives of marketing teams to integrate with each customer service department with applications and collect the data generated at the key points of interaction.

Collaborate with sales and marketing departments

This benefit is crucial for small businesses because it is very expensive for them to manage sales and marketing data in separate silos. In addition, it is not more viable either. Collaborating the two and connecting all their functions on a single platform is essential to give marketers a unified view of their clients’ activity. This mainly helps both departments to share information in real time and to make decisions quite quickly.

Allow third-party integrations

Businesses often need different third-party solutions to make their customer service approach more effective. Salesforce includes an unlimited marketplace for third-party applications, on behalf of the AppExchange. With more than 5,000 application solutions, it helps companies extend CRM functionality in many areas, including finance, ERP, human resources, marketing, analytics, and more.

Provides a mobile ready CRM solution

Probably the first of its kind, Salesforce is a cost-effective and powerfully built CRM platform with support for mobile operating systems. Salesforce Marketing Cloud helps companies explore all fully responsive solutions to reach customers anywhere, anytime, through any medium. From customizing email campaigns to direct targeting to mobile devices (using SMS, push notifications, group messages), help marketers get started by adding the ‘mobile’ option to their campaigns.

Salesforce’s competition as CRM is a never ending story. While these advantages show why it rose to prominence among businesses in no time, you shouldn’t miss out on the other factors that also made it the world’s number one CRM, such as scalability, simple user interface, intuitive dashboard, and the vast community of support.