Introduction

The blog is now the most basic and essential marketing tool needed by small businesses today. Your blog can be a very powerful way for your readers, customers, audience, and market to connect with you on a practical and emotional level, 24/7.

If you don’t include all the basic information your readers are looking for when they visit your blog, they will leave your site feeling disappointed and without making an emotional connection with you, your products or services. And for this reason, many will not return to your blog, nor will they buy your products or services.

Here’s a quick rundown of the most essential information to include on your blog:

1.Quality content

Happy happy happy. Content is king. We’ve all heard this before. The problem is that many blogs still do not offer quality content. Practical, useful, insightful, honest, and helpful content that provides the information your audience is looking for is by far the best way to build an audience. Quality content is your way of showing your audience that you know what you are talking about.

Then your audience will start to trust you, your information and your blog. Quality content is what will bring them back for more. These same people will then choose your products and services over those of your competition. Always remember: the quality of its content is much more important than the amount of content

2. Biography / Personal Information

This is the place to show off your credentials in a positive way. Show how your experiences, education, career, jobs, achievements, awards, etc., are proof that you know what you are talking about. Be very careful not to overdo it. The minute your readers get the slightest hint that you’re exaggerating, bragging, or lying, you’ll lose their respect and trust—forever. They will never believe you again, and they will never come back to your blog, and they will never buy your products and services.

3.Contact information

You need to make it as easy as possible for your readers to get in touch with you. For some companies, an email address is enough. For others, an email and phone number is essential. You will have to decide on this one. Either way, make your contact information easy to find. And be sure to respond as quickly as possible. The quicker you respond to the phone call email, the more they will respect and trust you.

4. Photographs

Photos play an important role in helping your audience make an emotional connection with you. Photos of you at work; sitting at his desk; standing on a podium; showing your product; with your family; with celebrities etc You get the idea. The Internet is a visual medium. Use it to your advantage. If you don’t look good in photos then hire a professional photographer who will know how to make you look great. Looking professional is essential to earning the respect and trust of your audience.

5. Social Media Links

Social media is the wave of the future. Over time, every person and every business will use social media to network with their colleagues and customers. With social media, you can make your small vacancy business do business on a global scale. You can easily start networking with customers and suppliers on a global scale, right from your home in the middle of nowhere. Be sure to check out LinkedIn, Facebook, and Pinterest first.

6. Free downloads

Be sure to provide documents that your blog visitors can download. Things like your brochure for your products and services, a white paper, and a free eBook. DO NOT force them to provide you with any information, such as an email address, to download your free documents.

This will scare away too many visitors. Most of those email addresses will be useless for marketing purposes anyway. Instead, simply provide an easy and obvious way for them to contact you if they have questions or need more information.

conclusion

By making sure your blog has at least these six elements, you will go a long way in helping your readers make a positive emotional connection with you and your business. And don’t forget that they will only spend a few minutes on your blog. If you do a great job with these six items, they just might stay on your blog for a few extra precious minutes. If you can pique their interest enough, they might even come back for more.