Every business needs a marketing plan to be successful. An effective way to get a quick return from promotional marketing campaigns is Direct mail from each door(EDDM), a US Postal service for local businesses that can benefit from specific ZIP codes for each home or business and up to the individual carrier route. Compared to traditional direct mail, it has very low delivery costs. The cost is $0.183 for each piece. This is a profitable marketing solution that generates quick sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to deliver and you may not know when it is delivered.

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12, 6.5 X 9, 8 X 6.5, and 8.5 X 7. All sizes cost the same to ship by mail. In addition to cheap shipping rates, there’s no need to buy expensive mailing lists or print addresses. Just select the zip codes in your destination areas down to the individual carrier route. To make this even easier, let your print service handle the paperwork and delivery to the post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of ​​the card. The maximum amount allowed in this retail program is 5,000 to 25,000 per day at any post office. Envelopes should be grouped in packages of 50 or 100 so they can be quickly distributed to the proper carrier.

Enter your destination ZIP codes and choose using breakdowns showing residential, business, total, age 25-44, size, income, and cost. This free and easy-to-use demographic guide map allows you to select the best neighborhoods for a quick return on your investment.

You can ship to other post offices as long as you send a minimum of 5,000 to each. This is so that post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer a complete mailing service. They do the paperwork, packaging, and delivery to the post offices of your choice. Having your printing service do the shipping for you allows you to avoid paying sales tax since you are not taking ownership of this print.

This quick return marketing plan is best with local businesses such as takeouts and restaurants, real estate agents, dry cleaners, retail stores, car dealerships, home contractors and services, medical professionals, health and beauty services, to name just a few. some companies that can benefit. of this promotion.

One very important piece of advice is that this is not a one-time test to see if you can recoup your cost on your first shipment. If you offer a valuable discount sale, you should recoup your investment in no time. The best way to get high returns is to have your EDDM campaign mailed monthly to keep your brand in front of people’s eyes so they will remember your business.

Using this EDDM program is a great way to earn a quick return on your promotional marketing campaigns. It can save you on shipping costs as well as saturate any area in which you want to concentrate sales. Whether you use full-service EDDM printing or do it yourself, this is a successful way to target your audience without breaking the bank.

To determine your best demographic data, go to: https://eddm.usps.com/eddm/customer/routeSearch.action