Affect Tourism in the UAE
Tourism is becoming an increasingly important part of the UAE’s economy, and is predicted to contribute $20.9 billion to the UAE’s gross domestic product (GDP) by 2026. Its importance is increasing in part due to the impact of Covid, a global social network. In addition to the obvious benefits of a tourist-friendly climate, Covid has caused the country to build a destination that revolves around consumerism. This means that influencers are promoting products to their followers and creating a desire to purchase those products.
This inevitably leads to questions about the authenticity of influencers’ work. While some of the comments are unsavory, others express admiration for them and their work. The comments also contain references to ethical concerns. While some followers may be disappointed with a particular collaboration, others appreciate the fact that their favorite influencer is so genuine and ethically conscious.
The UAE has many expatriates, including some who move to the country to provide support for their families back home, while others are here to take advantage of opportunities that might not be available elsewhere. Using influencers to advertise UAE attractions is a proven way to reach this audience. For example, the UAE’s tourism authority has its own Instagram page dedicated to tourism and regularly partners with popular influencers. The formal relationship between influencers and tourism authorities is a sign of the UAE’s dependency on influencers’ social capital.
How Influencers Affect Tourism in the UAE
However, the politicization of influencer collaborations has created a dilemma. The public and private realms have become tangled and blurred, causing questions about the accountability of influencers. Influencers must learn how to manage this delicate balance of public and private in order to be successful. It is also important to remember that this model of micro-celebrities requires a complex relationship between the influencer and their followers.
The use of social media by influencers is crucial in building an image of the UAE as a luxury destination. In some cases, the influencers are paid to promote a location. While some followers may not object to sponsored posts, they object to the choice of partner and endorsement of an oppressive regime.
tourism influencers in the UAE
Influencer marketing is a highly competitive industry. The best influencers command premium rates and can command millions of followers. To reach the right influencer, companies can post on the influencer’s website or invite them to post on their own. Another method is to provide free products in exchange for positive reviews. The reviews are then posted across multiple social media channels. In the UAE, influencers must have a National Media Council license.