Businesses that previously used a service to send their newsletters, sales information, and consumer updates are now doing email marketing on their own. However, email marketing is like any marketing: just because you can do it yourself doesn’t mean you should.

The goal of email marketing is to achieve precise results. The cornerstone of any email marketing strategy should be optimizing your email campaigns to achieve your business goals. But to prepare for the campaign, you need to have the tools.

Email Marketing Tools

Email marketing software, like the one Zoom Mailer uses, is an easy-to-use email list manager that allows you to run an optional mailing list. It has all the features you need to run your email marketing promotions, automatically adding new subscribers and removing takedown requests or bounced email addresses.

This software gives you the ability to run permission-based, targeted email marketing campaigns to promote businesses effectively and affordably. These campaigns are extremely cost-effective and efficient ways to stay in touch with new or existing customers. Email campaigns deliver important information about products or services, build brand awareness, and deliver your messages faster than conventional direct mail advertising.

Email marketing can be extremely profitable compared to direct mail and print newsletters. Email is instant, easy to track and, along with search engine optimization, has become the preferred method of communication in today’s online marketplace.