Influencer Marketing, the process of identifying, engaging and supporting the people who create the promotion that has the greatest impact on your brand, products and services. Influencers are likely to be customers because they also testify to what you are promoting, or we could also call them recommenders of your products and services, because they introduce and recommend your product to the crowd or their audiences. Therefore, choosing the right influencer is essential.
The growth of social media has a huge impact on the growth of influencer marketing. I can say that YouTube is one of those great social media places where we can get the right and effective influencer for your brand, YouTube Influencers have their different products promoted from different brands, in different and according to the niche they are in. This social network has 100 hours of video uploaded per minute and six billion hours of views per month, this social network is a really huge place that is suitable for your business. This means that YouTube needs to be very considerate when it comes to marketing your product.
YouTube influencers, compared to mainstream celebrities, are more popular among teens, primarily in the US. Businesses are now recognizing the advantages of investing in YouTube influencers and their marketing power. There are a few ways you can find, identify, and connect with YouTube Influencers to partner with in your brand campaign:
Multichannel networks. Lots of talent management agencies that can recruit YouTube Influencers who could help you set up your brand campaign. Some of these companies reach out to the YouTube channel network, find available talent, help target the best influencers that fit your brand, and make deals with your brand.
Sometimes channel owners won’t contact you directly, especially for larger channels, so sometimes you’ll think agencies are the way to connect with desirable talent, but there’s a downside to this, oftentimes agencies do not. Intensively understanding the nature and specific needs of your brands, which ends up giving you deals for partnerships with popular channels, that are not a good fit for your brand or your bet.
Platforms of Influence. Using platforms that act as Virtual Marketplace to connect brands and influencers is another excellent solution. Like an UpWork outsourcing platform, they are very similar to each other, the difference is that UpWork gives people the opportunity to submit and get freelancer proposals, these influencer platforms allow brands to deploy their expectations for campaigns and Receive proposals directly. of influencers.
Reach talent directly. Brands could possibly connect with Influencers directly on YouTube. Most YouTube Influencers post their business emails on their channel’s “about” page, there is also a “send a message” box available. If you don’t get a response from the channel owner, you can follow up through other sources, like Facebook, Twitter, and Instagram. YouTube talents receive hundreds or even thousands of emails on a daily basis, so your email will not be easily noticed or could be placed in the spam folder.
Measure the results. If you’ve found the right YouTube Influencer, plan performance reviews and follow up. Track campaign CPA and CPC by measuring clicks and conversions, but you need to build tracking links. Ask the influencer to use your tracking link within the video description and video annotations. You may want the link to look clean, so using URL shorteners is recommended.