Having to go through a business crisis is an almost inevitable consequence for any activity. In fact, there is little or no assurance that a company will never experience such a problem. However, what the manager can do, instead of trying to avoid or avoid the crisis, is to learn to face it and prepare the business to be able to face it. This can be done by taking note of certain key performance indicators, also known as KPIs, that determine whether or not the business is performing well. For this, effective and efficient crisis management is needed. Keeping in mind and understanding the KPIs of crisis management will help you survive an ongoing crisis and any other impending problems.

Some key performance indicators to consider are profits made, if any, losses, expenses, asset acquisition, sales performance (for a sales business), customer satisfaction, and customer satisfaction. business feedback. Profits are the main objective of for-profit activities. In this case, generally, the more profits are made, the more successful the company is. Losses are almost a regular part of any business and cannot be totally prevented, only minimized. This can be achieved through effective financial and asset management. Expenses are the expenses of a company that must be made for it to prosper. Examples of these expenses are those that are made to purchase supplies, inventories and the like.

The acquisition of assets is another matter that is not in line with the most common activities in an economic activity. This can be had with companies whose main activity is the acquisition of real estate. In turn, these properties are used as capital for the for-profit activity. Sales performance refers to the ability of a selling company to dispose of its stock at the highest profit. In the same way, the higher the profits, the more potentially successful the business can be. Customer satisfaction is one of the most important aspects of any customer-oriented activity. Naturally, what a company aims to achieve is total customer satisfaction. In fact, even if sales or profits are low, as long as customer satisfaction is high, the company can be said to be successful or at least capable of being successful. Finally, commercial feedback is the reputation of an entity in terms of its services, products or any activity in line with the conduct of its risk policies. This will be the culmination of all the ideas and impressions of the entity and may well form its official reputation in the economic world.

These key performance indicators can be used to determine whether or not an entity is performing well in line with its financial or economic purpose. In turn, this information can be used as a basis for crisis management in an attempt to prepare for an impending economic problem. Crisis management KPIs are not simple pieces of information that simply show how an entity is performing; these are also indicators and sources of remedies that management can take to save it from an economic crisis or to strengthen it altogether.