One of the best ways to drive targeted traffic to your
website is through search engines. And how much traffic
you get will be based on how high it appears in the search
engine ratings. That is why it is important to spend part of your
marketing time trying to improve your search engine
classifications. There are many ways to do this, but the main two
shapes are changing the text on your website and increasing
links to your website. You also need to look at the
actual links on your website – be sure to link to your
important pages and use good anchor text (which is the
text in which your link appears, for example, a link to
bluewidgets.com may appear as “blue widgets”, so “blue
widgets is the anchor text “). A great way to optimize
internal links is to use a “search cloud”.

So what is a search cloud? It is similar to a “tag cloud”.
It’s basically a big list of phrases, with the individual
phrases that vary in size. Each phrase represents a search
term someone searched for, and then clicked and
visited your site. And the size of individual sentences
shows how many people searched the individual terms, if
many people search (and click) for a specific phrase,
then that phrase will appear larger than the other phrases
cloud search.

Search clouds help with search engine ranking. One of the
factors on the page that search engines use is your
links: used to see what YOU think your site is
about. A search cloud helps with this, because it gives you
internal links for phrases you’re already ranking
fine for- and additional internal links will help
you to rank even higher.

This can be shown with an example … Suppose you have a
widget website, and you rank on the first page for “green
widget “. When people search for” green widget “and click
the link to your site, the search cloud will add “green
widget “to the cloud and link to the page” green widget ”
on your website. Now you have more links to green.
widget page, which will help you rank higher for “green
widget “.

There are other benefits to searching the clouds as well. They can
help drive your customers to your most important pages. Yes
someone searches for “red widget” and then sees that the
the largest phrase in your search cloud is for “blue widgets”,
they instantly know your site is popular for blue
widgets, and you can go and visit the page. Look for clouds too
Encourage visitors to explore your, which will help
increase the average page views per visitor. This can mean
more revenue, either in the form of upsells or
more ad revenue.

You can usually add a search cloud quite easily to your
website. If you are interested I have a PHP based search
cloud, named “Simple Search Cloud”. It is easy to install
and it won’t cost you anything. You can download it from:
http://www.buymyscripts.net/Free_Scripts.html