Getting good results in search engines is good, but maintaining the top position is a more difficult feat, as search engine rankings can fluctuate from day to day. This is where the role of search engine optimization becomes important. The key to maintaining a good search engine ranking is to understand their algorithms and design an SEO campaign accordingly. While SEO is an ongoing process, there are some aspects of search engine rankings that can give your website a relatively permanent position on your website.

When understanding ranking algorithms, you must first differentiate between two types of online visibility: first, visibility that may be immediate, but doesn’t last very long. For example, a press release, appears immediately and ranks well immediately after publication for specific keywords. However, he quickly drops down the rankings, probably in a matter of hours. The second type of classification is the one that is permanent. For example Wikipedia. It ranks better for many keywords by accident than for the crux of the web on purpose. This type of authority comes with quality, time, and requires a great deal of effort.

But let’s be real. If you have a business trying to use the Internet as a marketing platform, you can’t just be present on the Internet like Wikipedia does. But here are some tips that give you relatively good ranking consistency.

• Pick a specific niche. If you try to be the jack of all trades, you won’t master anything at all. Prioritize and stand out in some specializations.
• Quality matters. Your website design and content must match the quality.

To gain authority, you must use the Internet as an innovative platform. Do something innovative and creative in which you can establish authority.