Modern website design is not just about looking; it has more to do with industrial and product design, as opposed to the older forms that had more in common with graphic design. The way a site works and the content it offers go hand in hand with cutting-edge graphics and colors. A modern website design is much more than just presenting a website; enhances the look and functionality of a website. It’s about the users, to target them. Websites are there for customers or to target them. A website should be designed for all types of devices like smartphones, laptops, desktops, etc., for all types of screens from the big screen to the small screen.
There are a few essential elements to consider in order to present a website that has a truly modern design and is efficient at the same time. The elements that you must take into account are:
unique typography
The typography you use on your website leaves an impression on your visitors about your business. It is important to choose the right font for your brand name; you need a typeface that can represent your brand image. If you want a modern and youthful feel to your site, then San Serif would be the best option.
However, choosing the font is your preference. When you’re deciding on the right typeface, remember to think about readability, color, and your target audience.
Using videos and patterns as a background
Displaying images is one of the biggest changes in web design concepts. You will notice that many websites mislead their visitors by displaying the attractive and eye-catching visual content of the long home page. Also, there are so many companies that have gone for a minimalist approach. They have clear most of the text on the page and implement large photos or the website in the background.
Whether it’s a background image or a video, it helps engage visitors and tell them what you’re offering and what it’s about in a thoughtful and engaging way.
Vivid colors
One more element is important on your website: colors, yes, colors play an important role for your website. A correct combination can affect the success of your website to accumulate customers and keep them on your home page.
hover effects
When users hover their cursors over the part of the website where the hover effect is present, the color changes and the feature is highlighted. This effect enriches the user experience, but they are not intrusive at all.
Plain design
Flat design is based on simple illustrations that capture the reader’s attention. This makes the site look bright and clean. These layouts guide the user directly to the content and make sure that they are not distracted by the elegant design. This will make your website load fast without all the technical stuff.
hamburger menus
One of the most popular elements for mobile-friendly sites is the hamburger menu, which usually consists of three horizontal lines at the top corner of a website. Clicking on the menu will expand a navigation dropdown. This feature is widely used by sites because it keeps the page minimalist. It’s clear, clutter-free, and simple to help visitors. A hamburger menu also allows you to pack more links.
Page Scroll Sections
There are some websites with modern designs, which have this feature of scroll-to-page sections. When a user clicks on a link on a web page, the page takes them directly to a different part of the web page. Some websites are designed with this feature; they have designed the navigation in such a way that it has links to the most important sections of the site, where they want their readers to go and take a look. For example, if you click on a review section, the page will scroll to the review section, where you can read the reviews. And if you want information about the company, when you click on company, it will take you to the company’s website.
These little additions are really beneficial for websites to promote usability and user experience. Older websites that still focus on content design stand to lose in the long run, because now modern design practices can go hand in hand to bring better usability to users.