If you could find a simple, easy, and free way to build a search engine optimization (SEO) strategy, wouldn’t you take advantage of it? One of the most effective tools you can use is a web directory service to list your site.

Many people know that they want to be at the top of search engine results when someone searches for information on a certain topic. Those first few search results are due to some powerful tools to get you the desired position #1, #2 or #3. Your chances increase dramatically if you use web directory listings.

Start by listing your website on high-quality and trusted website directories. Google, the most popular search engine, and other search engines favor websites that have numerous inbound links from elsewhere on the web. The ranking of that site goes up because other sites value it by sending links to it.

When there are a number of links to your site from various high-quality sites on the web, it means that the search engine crawler or “bots” will find your web address more often and are more likely to visit it more frequently. index it, search for updates and new content. When you keep content fresh on your site, not only are visitors more likely to return, but so are search engine bots, leading to higher rankings in search results.

Why web directories work in the real world

Listing your website in directories has another reward. People looking for the information or services you provide will find it. For a small investment of time, search engines will actually discover you and the information you have put into your profile.

There are many directories to choose from. Start by looking for general directories that list services and retailers by category. Check with your local Chamber of Commerce to see if they accept listings. Also, don’t overlook trade associations and professional organizations. All of these count. Don’t pay for a listing, most of them are free. You can advertise on some directories, but you have to test carefully to see if it’s worth the money.

Don’t forget to get a good review

One last thing. Be sure to let your friends and clients know that you have a new listing in a particular directory. Many directories accept reviews. The more stars your reviewers give you, the higher you’ll appear in some directories, and of course, the more you’ll get noticed.