Over the past two decades, the face of marketing has changed dramatically. About a decade ago, marketing underwent another transformation. Where paper ads and radio ads used to be, the Internet has stepped in to become one of the most widely used advertising and marketing tools in the world. Today, more people than ever are using the Internet to search for reviews, information, and products, and the number of potential customers you can reach is growing daily. This being the case, how can you make your site, product or company stand out among the thousands of websites available to be remembered in a customer’s mind? This is where animation comes in.

A website complete with tasteful flash animations, informative videos, and interactive content allows visitors to interact with your site and stay there longer to discover more about your business. While a static website is the bare minimum for any business these days, it’s not enough to beat a competitor who took the time to include an animation or two on their site. What is needed now is an aesthetically designed, visually appealing and easy to navigate user interface that provides a memorable and positive user experience.

Some forms of animation that are used to demonstrate an idea or illustrate a concept and that capture the interest of the visitor are:

• 2D animation
• 3D character animation
• 3D modeling and product design
• 3D tour animation
• 3D games for mobile, online and PC

Using one of these forms of animation in a short, tasteful, and informative way can allow your visitors to get a snapshot of your business before they decide to explore further. This is very similar to a movie teaser trailer. You give it your best shot, and from that impression, you entice a moviegoer to see your movie weeks or even months later because it impacted his desire and attracted his interest. Using this same analogy we can go one step further. The visitor watches the trailer (your animation), then decides to read the full plot summary (your text), then watches to find out when and where the movie is showing (your company information), then goes to watch the movie. (purchase your product or service). By including an animation on your page, you have just converted a visitor to your website into a customer for your business. His animation gave him such an edge over the competition that he decided to leave animation off his site. In summary the advantages of animation are:

• more visually appealing
• lasting impression
• greater understanding of the product
• all major search engines give preference to sites with animation

Correctly designed and executed animations have no drawbacks. However, if an animation is done poorly, the impact on your website can be severe. Dumb animations on a professional site reduce the image, trustworthiness and value of the company. Likewise, inappropriate animations for the intended audience can cause a perpetual crash on your website and may even offend some visitors. It is for these reasons that you need to meet with a professional web design company that can work with you to develop a business-friendly, audience-friendly animation that can help influence every visitor to decide on your business.

Cybervation, Inc is a Columbus, OH based company specializing in 2D, 3D and Flash animations for use on websites and as stand-alone marketing tools. Going with Cybervation, Inc. allows you to keep your web design, application development, animation, and internet marketing all under one roof, saving you time and money.